This month marks one year since TheWineMarket.com uncorked its first wine sale, and we couldn’t be more grateful, or excited, for what’s ahead. Launched with a simple mission to make iconic, sought-after wines more accessible across the country, The Wine Market has quickly become a trusted go-to for wine lovers who value convenience, consistency, and service that truly listens.
Why We Started The Wine Market
The idea for The Wine Market was born out of real demand. Backed by our parent company, WTSO.com , one of the earliest pioneers in online premium wine retail with over 20 years of industry leadership, we saw a distinct gap forming. Many wine drinkers across the U.S. face strict shipping regulations that make it hard to access the brands they know and love. And while WTSO has built a strong reputation for discovery and variety, a different kind of wine customer was emerging.
"We noticed that this customer wasn’t looking to explore, they already knew what they wanted," said Sarah Galvao, Director of Customer Service at WTSO and The Wine Market. “They just needed a fast, reliable way to get it delivered.”
What Makes The Wine Market Different?
Over the past year, we’ve focused on popular but often hard-to-find wine brands, with a frictionless experience and lightning-fast shipping. As our customer base grew, it became clear: this audience values predictability over novelty. They want their go-to bottle delivered on time, every time, and we listened.
That’s why we launched features that reflect our customer-first philosophy:
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Subscribe & Save: Set up recurring shipments of your favorite wines and get 10% off every order. Never run dry again.
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New Loyalty Program: Just in time for our anniversary, we’re rewarding our loyal customers with points for every purchase, unlocking perks and exclusive offers as a thank you for your support.
Listening Is Our Secret Ingredient
Since day one, our most valuable insights have come from customer feedback, not ad spend. From product selection to user experience, we shape our offerings based on real input from our wine community. Whether it’s a brand request, a shipping question, or a wishlist for subscription features, your voice matters.
“If you truly listen to your customers and shift as they do, you become their go-to source,” Galvao shared. “It’s not just about selling wine, it’s about building trust.”
What’s Next for Year 2?
As we toast to this milestone, we’re doubling down on the things that matter most:
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Curating even more high-demand, hard-to-find wines
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Expanding our subscription flexibility
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Enhancing our site experience based on your feedback
We’re proud of what we’ve accomplished in just one year, but we know the best is yet to come.
From our entire team at The Wine Market, thank you for making this year unforgettable. Here's to many more bottles shared, saved, and savored.
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